(excerpted from Debora Haskel – January 17, 2014) IWCO.com When the approval of the postal rate increase was announced, it resulted in a flood of headlines proclaiming, in one form or another, the demise of direct mail. This couldn’t be further from the truth. Direct mail is a marketing darling. In fact, I like to […]

You’ve probably heard the phrase, “ROI (Return on Investment) is King.” No matter what industry you’re in, wherever you are spending dollars, you want your ROI to be as high as possible. Meaning: dollars spent (cost) is lower than dollars earned (revenue generation). At Select Mailing our goal is to help our customers achieve improved […]

Hi, thanks for stopping by, don’t mind the dust! Yes, we are back on line and ready to give you all of the tips, tricks, info and of course our opinions on direct mail marketing. To re-kick off our new posting year, I stumbled across a great study done by GAP Research that gave the […]

What kind of response rate should I expect from my direct mailing project? One Percent? Two Percent? An Audacious Three Percent? I say, who cares what your number is!! The only thing that matters is your return on investment. Direct Mail is the original measurable form of advertising, people either respond or they don’t. Direct […]

We use our blog today to toot our own horn, as the San Diego Regional Chamber of Commerce has named Select Mailing as an “Excellence in Customer Service” Award Finalist for the 2012 San Diego Regional Chamber of Commerce Small Business Awards! Everyone at Select Mailing is very excited that our company was recognized as […]

According to a recent survey commissioned by Two Sides, a non profit organization, Americans have declared their preference for paper based media in a digital world. Here are the highlights: 70% of Americans (including 69% of 18 to 24 year olds) state they “prefer to read print & paper communications than reading off a screen.” […]

As Select Mailing has completed over 50,000 mail projects since our inception we’ve seed the good, the bad and the just plain dumb of direct mail. Almost every organization produces mail that they probably don’t need to and some direct mail pieces can be simply useless to the recipient, due to poor targeting or weak […]

I think anyone who knows anything about the finances and operations of the USPS would agree that “some changes are in order”. When is the last time you actually mailed a check to someone? Multiply you times 300 million people in the United States and your have a big problem of decling first class mail […]

Recently, Postmaster General Pat Donahoe issued a video to assure mailers that the Postal Service is not going out of business or be privatized. The Postal Service plays a vital role in America’s economy and society. This past year USPS delivered 167.6 billion pieces of mail and sustains a $1 trillion mailing industry that employs […]

I recently came across an interesting book that mixed two things that I love to spend time on – music and marketing. Entitled “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History”, the book examines the marketing methods of The Grateful Dead over an incredible thirty […]