Studies show that print advertising drives consumers to online shopping. An iProspect study found that 67% of online searches are driven by offline messages, with 39% of shoppers ultimately making a purchase. Those shoppers who receive a direct mail piece directing them to an online site spend on average 13% more than those who do not receive a printed piece.A study by Exact Target found that 76% of internet users surveyed have been directly influenced to purchase an item or service thanks to a direct mail piece. So let’s get busy driving customers to YOUR website! Everyone at Select Mailing is looking forward to your call today to let us assist you on your next direct mail marketing project!