Direct Mail is Even “Cool” to “Cool People”

Direct Mail is Even “Cool” to “Cool People”

Direct Mail got a shout out from leading opinion site The Huffington Post recently. In her editorial, marketing expert, author and public speaker Sarah O’Leary reminds marketers that email’s “efficiency without effectiveness” can be wasteful. Consumers now inundated with unwanted email are digitally throwing out the spam while today’s direct mail is more apt to be opened and read. According to O’Leary, “To reach your consumers in the internet age, sometimes you have to lick a few stamps”. (Source: Deliver Magazine, August 2010)