For this week’s blog, we’re going back to college, where sleeping until 11am (skipping your 8 o’clock class) and drinking beer in the afternoon could be “majors” in themselves. Andrea Godfrey, an assistant professor of marketing at the University of California at Riverside and co-authors, marketing professors Kathleen Seiders of Boston College and Glenn B. […]

Direct mail is one of the most powerful ways to market your products and services, but it’s easy to sabotage your efforts. Here are 10 direct mail mistakes we see on a regular basis at Select Mailing: 1. Not identifying and targeting your audience. Mail gives you the ability to target specific individuals, take advantage […]

In high school I was a big fan of “Cliffs Notes”. As a notorious procrastinator, “Cliff” saved me a few times from trying to choke down Hemingways’ “To Have and Have Not” ten hours before the paper was due (sleep was highly overated back then). As I was thinking about this the other day, it […]

I think everyone has an image of themselves as a relatively young person. Whether you are 18, 30, 45 or 75, I think everyone sees themselves as a relatively “hip” and “in the know” about what’s going on in the world today. So I had to ask myself, as I approach the half century mark, […]

As a professional in the direct mail / printing industry, I’ve heard countless times “Direct Mail is Bad for the Environment”, “You’re a Tree Killer” and the ever popular – “Al Gore is going to get you…..”. Wow, are people bored or simply uninformed? Take a look at these facts: Print Values Trees Most paper […]

  While effects of the recession may still linger, advertising spending seems to be back on track. Ad spending rose 3.3 percent during the second quarter of 2010 and should finish the year up 2.8 percent according to MAGNAGLOBAL, a media tracking service. No doubt, much of that spending has been allocated for digital communication […]

Direct mail has shelf-life Not all advertising mail is treated as “junk” and thrown in the garbage. Coupons, special promotions, and “save the date” items may end up on the refrigerator or coffee table for use at a later date. It’s difficult to predict how or when people will respond to offers, but we often […]

There are a number of different “vehicles” you can choose from when you implement your direct mail campaign. One of the most important keys to the success of your campaign is focusing on your target audience and determining which vehicle they are most likely to respond to. Make sure you are working with a good […]

    Return on Investment: Direct Marketing v. Non-Direct Marketing In 2008, every $1 spent on direct marketing advertising resulted in $11.63 in direct marketing driven sales, on average. Conversely, every $1 spent on non-direct marketing advertising resulted in average sales of $5.24. By 2013, direct marketing ROI is expected to improve to $12.30 per […]

Welcome to the Select Mailing Blog, random musings on the world of direct mail marketing and the USPS. Thanks for visiting.