In a recent study, ICOM surveyed over 2500 U.S. and 2200 Canadian households, specifically targeting consumers in the 18-34 year-old demographic. The study found that these consumers overwhelmingly preferred—by two to three times—to learn about marketing offers via postal mail and newspapers, rather than online sources such as social media sites.

“A key take-away from this research is that marketers targeting coveted 18-34 year olds who are tempted to invest solely in social media could be missing a significant portion of their audience,” said Warren Storey , vice president of ICOM.”

To read the entire article go to http://www.targetmarketingmag.com/article/direct-mail-becoming-more-relevant-than-email-young-adults-says-epsilon-survey/1