To paraphrase the famous Mark Twain quote, “the reports of the death of direct mail have been greatly exaggerated”. $571 billion dollars in U.S. sales were driven by direct mail in 2010 up from $556 billion in 2009. One of the chief reasons for the strength of direct mail in this era of “digital everything” is that direct mail drives digital purchases. A study by ComScore reported that online consumers who received a printed catalog were nearly twice as likely to make an online purchase at that retailer’s website.
So let’s get busy driving customers to YOUR website! Everyone at Select Mailing is looking forward to your call today to let us assist you on your next direct mail marketing project!